DISCOVER STRUCK COLLECTION

PASSWORD

- HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM

STR UCK ■

WINTER PROJECT

HOLD ME

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HOLD ME IS UPCYCLED PRE-LOVED DENIM: ICONIC LEVI’S MODELS ARE SAVED FROM BEING DISCARDED, AND ARE REINTERPRETED VIA 10 SPECIFICALLY DEVELOPED WASHES WITH DIFFERENT EFFECTS AND TEXTURES.
THE FINISHED RESULT IS UNIQUE TO EACH PIECE, GIVING THE TIMELESS MODEL BRAND NEW ORIGINALITY AND NONCONFORMING SPIRIT.
THE NAME HOLD ME EMBODIES THE PHILOSOPHY OF THE COLLECTION: TO HOLD ON TO THE PRE-LOVED GARMENTS AND GIVE THEM A SPIN BY TRANSFORMING THEIR FEATURES, FEEL AND FIT. CREATIVITY BECOMES AN INSTRUMENT OF SELF-EXPRESSION, AND AN ANTIDOTE TO WASTE AND SUPERFICIALITY: THE PIECES ARE ELEVATED BEYOND THEIR SEEMINGLY FINISHED USEFULNESS, BEYOND THEIR STANDARD VERSION, INTO A NEW IDENTITY AND PURPOSE. WHEN YOU ARE IN FRONT OF ONE OF OUR PIECES, WE WANT YOU TO HOLD IT, TAKE IT IN, KEEP IT.

ONE ICON IN THREE EVOLUTIONS

OPTIONS FIT

FIRST CHOOSE THE FIT, THEN THE WASH

HIGH RISE, STRAIGHT FIT MODEL WITH BOTTOM LEG FLARED BY RAW-CUT FRAYED INSERTS ON INNER AND OUTER LEG.

HIGH RISE, STRAIGHT FIT MODEL WITH LEG CUT OFF AT THREE QUARTERS AND REATTACHED WITH FRAYED EDGE.

HIGH RISE, STRAIGHT FIT MODEL WITH STEP HEMLINE PANEL ON THE OUTER LEG.

EACH WASH PRODUCES A UNIQUE RESULT EVERY TIME

10 WASHES

THE COLOR IS FADED OFF THE MODEL, BRINGING IT BACK TO WHITE – REVERTED TO A CLEAN SLATE, IT IS NOW THE PERFECT CANVAS TO TRANSFORM WITH OUR WASHES.

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WHAT DRIVES US IS THE KNOWLEDGE THAT:

35%

OF MATERIALS IN THE GLOBAL SUPPLY CHAIN END UP AS WASTE, AND ARE NOT COLLECTED FOR REINTRODUCTION IN THE CHAIN OR FOR REPURPOSING.

5.4

YEARS IS THE AVERAGE TOTAL LIFE SPAN OF GARMENTS, AFTER WHICH THEY ARE TYPICALLY DISCARDED AND RUN A HIGH RISK OF ENDING UP IN A LANDFILL.

90%

OF THE MATERIALS WE EMPLOY ARE SAVED FROM BEING DISCARDED AND ARE RECYCLED OR “REGENERATED”.

15%

OF CONSUMER-USED CLOTHES GLOBALLY ARE SUCCESSFULLY RECYCLED INTO NEW GARMENTS OR OTHER TEXTILE OBJECTS.

10%

OF THE TOTAL FOOTPRINT FOR EACH GARMENT WOULD BE AVOIDED IF ITS LIFE SPAN WAS ONLY 3 MONTHS LONGER.

WASH

GLOSS

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Black overdye topped with a waxpolyurethane blend wash, for a glossy faux leather finish.

IMPRINT

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

A black film is pressed and imprinted on the denim, emphasizing creases, irregularities and defects.

SPOTLIGHT

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Black overdye realized with brushing technique for a deliberate fading effect.

AGED

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Irregular bleaching topped with resin overdye for an aged dyeing effect.

LIVED IN

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Airbrushed stains and wrinkles.

CHALK

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Advanced white lacquer for a chalky matte finish.

SHEEN

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Double-pressed super shiny film.

STENCIL

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Black overdye and paper texture overspray with blocked panels.

RIP

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Lasered logo and handmade distressing.

GROUT

EACH WASH EMPLOYS A SPECIFICALLY DEVELOPED COMBINATION OF TOOLS, TECHNIQUES AND MATERIALS TO ACHIEVE THE CHOSEN FINISH AND TEXTURE, WHICH IS REPLICATED WITH A UNIQUE RESULT EACH TIME. THE FINISHED PIECES ARE ENTIRELY TRANSFORMED, NOW SPORTING A DARING LOOK AND FEEL, EVEN WHEN THEY REINTERPRET ICONIC STYLES OF THE PAST DECADES.

Thick coating gel applied and textured by hand for a gritty finish.

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CONTACTS

PHONE : 3774114330 // 3279498975

MAIL: INFO@STR-UCK.COM