Hold_ME
DISCOVER STRUCK COLLECTION
PASSWORD

- HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM 

STR UCK

FALL WINTER // 23

HOLD ME

first

second

third

Hold Me is upcycled pre-loved denim: iconic Levi’s models are saved from being discarded, and are reinterpreted via 12 specifically developed washes with different effects and textures. The finished result is unique to each piece, giving the timeless model brand new originality and nonconforming spirit.
The name Hold Me embodies the philosophy of the collection: to hold on to the pre-loved garments and give them a spin by transforming their features, feel and fit. Creativity becomes an instrument of self-expression, and an antidote to waste and superficiality: the pieces are elevated beyond their seemingly finished usefulness, beyond their standard version, into a new identity and purpose. When you are in front of one of our pieces, we want you to hold it, take it in, keep it.

ONE ICON IN THREE EVOLUTIONS

OPTIONS FIT 

HIGH RISE, STRAIGHT FIT MODEL WITH BOTTOM LEG FLARED BY RAW-CUT FRAYED INSERTS ON INNER AND OUTER LEG.

options-fit02

High rise, straight fit model with three quarter leg reattached with frayed edge.

options-fit-3

High rise, straight fit model with step hemline panel on the outer leg.

EACH WASH PRODUCES A UNIQUE RESULT EVERY TIME

10 WASHES

THE COLOR IS FADED OFF THE MODEL, BRINGING IT BACK TO WHITE – REVERTED TO A CLEAN SLATE, IT IS NOW THE PERFECT CANVAS TO TRANSFORM WITH OUR WASHES.

 

 

wash-1

wash-2

wash-3

wash-4

wash-5

wash-6

wash-7

wash-8

wash-9

wash-10

wash-11

wash-12

washes-model

globe

WHAT DRIVES US IS THE KNOWLEDGE THAT:

35%

OF MATERIALS IN THE GLOBAL SUPPLY CHAIN END UP AS WASTE, AND ARE NOT COLLECTED FOR REINTRODUCTION IN THE CHAIN OR FOR REPURPOSING.

5.4

YEARS IS THE AVERAGE TOTAL LIFE SPAN OF GARMENTS, AFTER WHICH THEY ARE TYPICALLY DISCARDED AND RUN A HIGH RISK OF ENDING UP IN A LANDFILL.

90%

OF THE MATERIALS WE EMPLOY ARE SAVED FROM BEING DISCARDED AND ARE RECYCLED OR “REGENERATED”.

15%

OF CONSUMER-USED CLOTHES GLOBALLY ARE SUCCESSFULLY RECYCLED INTO NEW GARMENTS OR OTHER TEXTILE OBJECTS.

10%

OF THE TOTAL FOOTPRINT FOR EACH GARMENT WOULD BE AVOIDED IF ITS LIFE SPAN WAS ONLY 3 MONTHS LONGER.

WASH ??

OPTIONS 01

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare placerat pretium. Maecenas mauris tortor, aliquet sed pellentesque quis, pulvinar eget nunc.

OPTIONS 02

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare placerat pretium. Maecenas mauris tortor, aliquet sed pellentesque quis, pulvinar eget nunc.

OPTIONS 03

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare placerat pretium. Maecenas mauris tortor, aliquet sed pellentesque quis, pulvinar eget nunc.

OPTIONS 04

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare placerat pretium. Maecenas mauris tortor, aliquet sed pellentesque quis, pulvinar eget nunc.

OPTIONS 05

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare placerat pretium. Maecenas mauris tortor, aliquet sed pellentesque quis, pulvinar eget nunc.

-->

specs-left

100%

MADE IN ITALY

100%

MADE IN ITALY

100%

MADE IN ITALY

100%

MADE IN ITALY

specs-left

100%

MADE IN ITALY

100%

MADE IN ITALY

100%

MADE IN ITALY

CONTACTS

PHONE : 3774114330 IT // 3279498975 EN

MAIL: INFO@STR-UCK.COM

PARIS :

SHOWROOM :