DISCOVER STRUCK COLLECTION

PASSWORD

- HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM - HOLD ME IS UPCYCLED PRELOVED DENIM

STR UCK ■

FALL WINTER // 23

HOLD ME

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Hold Me is upcycled pre-loved denim: iconic Levi’s models are saved from being discarded, and are reinterpreted via 12 specifically developed washes with different effects and textures. The finished result is unique to each piece, giving the timeless model brand new originality and nonconforming spirit.
The name Hold Me embodies the philosophy of the collection: to hold on to the pre-loved garments and give them a spin by transforming their features, feel and fit. Creativity becomes an instrument of self-expression, and an antidote to waste and superficiality: the pieces are elevated beyond their seemingly finished usefulness, beyond their standard version, into a new identity and purpose. When you are in front of one of our pieces, we want you to hold it, take it in, keep it.

ONE ICON IN THREE EVOLUTIONS

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HIGH RISE, STRAIGHT FIT MODEL WITH BOTTOM LEG FLARED BY RAW-CUT FRAYED INSERTS ON INNER AND OUTER LEG.

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High rise, straight fit model with three quarter leg reattached with frayed edge.

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High rise, straight fit model with step hemline panel on the outer leg.

EACH WASH PRODUCES A UNIQUE RESULT EVERY TIME

10 WASHES

THE COLOR IS FADED OFF THE MODEL, BRINGING IT BACK TO WHITE – REVERTED TO A CLEAN SLATE, IT IS NOW THE PERFECT CANVAS TO TRANSFORM WITH OUR WASHES.

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WHAT DRIVES US IS THE KNOWLEDGE THAT:

35%

OF MATERIALS IN THE GLOBAL SUPPLY CHAIN END UP AS WASTE, AND ARE NOT COLLECTED FOR REINTRODUCTION IN THE CHAIN OR FOR REPURPOSING.

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YEARS IS THE AVERAGE TOTAL LIFE SPAN OF GARMENTS, AFTER WHICH THEY ARE TYPICALLY DISCARDED AND RUN A HIGH RISK OF ENDING UP IN A LANDFILL.

90%

OF THE MATERIALS WE EMPLOY ARE SAVED FROM BEING DISCARDED AND ARE RECYCLED OR “REGENERATED”.

15%

OF CONSUMER-USED CLOTHES GLOBALLY ARE SUCCESSFULLY RECYCLED INTO NEW GARMENTS OR OTHER TEXTILE OBJECTS.

10%

OF THE TOTAL FOOTPRINT FOR EACH GARMENT WOULD BE AVOIDED IF ITS LIFE SPAN WAS ONLY 3 MONTHS LONGER.

WASH ??

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